Blog - Short for Web Log. It is a part of the Web 2.0 social era that started by individuals typing their daily activities online for others to see. Over time it has been adopted by many different people and companies and implemented in various ways for various purposes. I wrote about the benefits in a previous post and why you, as an entrepreneur, need to adapt to the times and implement social networking habits to grow in today’s Web 2.0 world. Now I am writing a 5 part series on:

• How To Setup A Blog (this post)
• Customizing Your Blog
• Writing Your Blog
• Monetizing Your Blog (get paid)
• Traffic For Your Blog

There are many free blogging platforms that you can use. Google has one called Blogger and you get a blog with a MySpace account. You can also setup one at Wordpress.com. But for the purpose of this post and the added flexibility, we will talk about a self hosted Wordpress installation. Self hosted Wordpress installation means you have your own domain name, have it hosted with a hosting company, and have your own install of Wordpress.

First, you need a domain name. If you already have one, skip this section. If you are reading this, I am assuming you do not have a domain name. You will need to purchase a domain name from a registrar. My registrar of choice is GoDaddy. They are reasonable, their tech support is friendly and knowledgeable, and their service is one of the fastest I’ve witnessed for domain name propagation. That’s fancy for telling other computers where your domain is.

After you have purchased a domain, you will need to apply for a web host. This is the company that will make sure your web pages are viewable to the rest of the world all day , every day. Typical hosting charges run from $5 to $20 per month depending upon the features you require. As a Concurrent Serial Entrepreneur, you should know by now that I have multiple businesses. As such, I am partners in a web resource providing company called Java Bytes, LLC. So, naturally, that is who I use. The normal charge is $10 per month or pre-pay a year and get the 11th month free totaling $110 for 12 months. Go to their contact page and mention this article to receive another month for free, totaling $100 for 12 months.

Once you have acquired a web host, you will need the web hosting company’s DNS servers. Most of the time they provide that to you when you sign up. If not, a phone call or email and they will readily provide this information to you. You will need to go back to your registrar, GoDaddy in this example, login and set your Name Servers from their default to the ones that your web hosting company provided you.

Now, most web hosting companies have a stand alone Wordpress installation option available to you. If they do not, you can get the installation from Wordpress.org and they have an installation guide to walk you through it. For those web hosting companies that have an automated install, like Java Bytes, you can install Wordpress and be ready to go in less than a minute. This is done through a useful feature called Fantastico. Fantastico allows for automated installation and upgrades and it is a breeze to use. You select Wordpress from the menu and click install. It will ask you for the folder location to install into (you can leave it blank to install in the top level directory or root). You will also be asked for an administrator name and password. You can put your name and chose a good password with numbers and letters in it. Below that you will be asked for a contact email address. This is only used for communications sent to you from your Wordpress installation and is not publicly displayed. Lastly, you will be asked for your blog name and tag line. Name your blog and a small tag of what your blog is about. You can change all of this info later. At the end of the install, you will have the option to email the details of the install to someone. Put your email address in the box just in case you forget your admin username and password.

Well, followed correctly and hopefully without incident, you should have a functional, albeit plain, blog based on Wordpress. You can login to it from http://YourDomainName.Extension/wp-admin. Where YourDomainName is the domain your purchased from the registrar and the Extension is the com, net, biz, etcetera that is associated with the domain name you registered.

In the mean time, browse around and become familiar with the various options in the admin panel of Wrodpress. You can find a lot of information about Wordpress in their Docs section. Check back for the next part of this five part series where I show you how to customize your blog and add various helpful and powerful options to it.

The world is shrinking. With globalization and the spread of the Internet, you can just as easily communicate with someone in a different country as easy as you would with someone in your own city. Add social networking to the equation and you have the recipe for a global network.

I advise any entrepreneur to reach out to others that are located in foreign countries. This is especially true if you plan on selling your product or service in another country. You not only gain a friend, but you are also developing a valuable resource and potential partner in the host country.

Here is a little bit of advice when beginning. As an entrepreneur, it is instinctive to want to tell your story and immediately try to capitalize upon opportunity. Please remember, these people are from other countries and, as such, they may operate by a different set of standards. Also, you may be the person they see as a representative of your own country. Take the time to genuinely learn about the person, their family, friends, culture, and environment. Naturally they will engage in questioning you as well. Answer their questions, but make sure they know the emphasis is on them. You will begin to build a solid rapport and start to understand their customs and mannerisms. The converse will also happen. They will learn about your customs and mannerisms.

After you get a general rapport built, then begin to explore their economy and the opportunities. All countries have the basic needs for food, clothing, utilities, housing, education, communication, and transportation. But, countries develop at different paces and down different paths. By collaborating, you may be able to start something brand new in your own country that is standard practice in the host country of your contact. If this is the case, they can easily provide you with a wealth of knowledge of how to implement, market, and sell the product or service. The same can be true in exchange. You may learn of a great need in your contact’s country that you can help them to capitalize on due to the fact that it is common place in your own country.

If you are fortunate enough to develop an opportunity with your contact, you already have a native of the host country on the ground. I have started and operated businesses in other countries and having a native of the host country on your side is practically priceless. They can help you navigate all the bureaucratic red tape. Some countries require that the business be owned, at least in part, by a native. Your contact can easily fit the bill.

In this ever shrinking world, I am simply suggesting that you reach out to other corners of the world and begin to build relationships. At the minimum, you broaden your cultural horizons. At best, you build a relationship into a rewarding friendship and make each other some money along the way.

At this time, I would like to introduce two individuals from other countries that have made positive impacts on my life and expanded my own cultural horizons. Reach out to them and introduce yourselves. They are both very pleasant individuals.

Cristian Dorobantescu is from Romanina and operates the blog, Small Business Entrepreneur blog.

Henrik Edberg is from Sweden and operates the blog, The Positivity Blog.

As I said, they are both dynamic, positive, and pleasant individuals and they are an asset to know. I also invite anyone to reach out and introduce yourself to me, regardless of country, language, or background. I am always on the look out for positive, vibrant people who can add value to my own life. And I will return the favor. Now get out there and globalize.





This week’s motivational phrase is:

If you are not as successful as you want to be, there is something you don’t know.

Read that slowly and carefully. If you aren’t as successful as you want to be, it isn’t because of lack of money, no resources, or lack of contacts. It is because there is at least one thing that you don’t know. Chances are, there are multiple things.

So here is a good start. Pick someone that has what it is that you want and research it. What is it that they know that I don’t? Remember, not everything can be found in a book. You may need to seek a mentor, business coach, or life coach. 

What you don’t know is what is holding you back. Get out of your own way.