I read an article recently that discussed The Creative Mind. I found some of the information in the article to be quite useful as it gave me one of those “ah ha” moments of understanding.

In essence it described why some people seem to be naturally creative while others are not. And it elaborates on a point, which I am going to discuss here, that illustrates how to keep your creativity going. You entrepreneurs that are reading this will be able to identify with the following example. You get an idea for a new company and you are super charged about it. You do all of your research, due diligence, and can’t wait to jump in and get started. In the beginning while things are fresh and new, everything seems exciting and the creativity of new ideas, products, and services just seems to naturally flow. After things begin to flow on their own and the business settles into more of a routine, you slowly begin to become bored or worse, burned out. So, you take a vacation, get away from work, and recharge the batteries. When you return, you are ready to run full steam and you probably had some great revelations of new ideas while on vacation. Does any of this sound familiar? The article I read explains this behavior and why these actions transpire in our brains. You can actually keep the creative juices flowing without going on vacation and keep your energy about you as well.

Your brain is a creature of habit. When you initially undertake a task or learn a new skill, an entire network of neurons will process this stimulus. After about the sixth time, a subset of neurons handles most of the heavy lifting and the processing of the stimulus becomes rather automatic. How often do you have to concentrate on tying your shoes? For most of you, the action is automatic and the brain wastes no energy processing the task. Tying your shoes becomes automatic, easy, and mundane.

Similarly, this happens with your business and your life in general. You brain is only forced to think when it is presented with a new stimulus. Perception and imagination are linked because the brain uses the same neural circuits for both functions. Your perception is based on past experience and classifying or categorizing various stimuli. Creativity and imagination begin with perception. And since your perception is based on past experience, it is difficult to derive truly novel ideas when you are performing the same actions daily in the same surroundings.

Now you can begin to see where the vacation and sparks of creativity come into place. Your surroundings change, your actions change, and the brain wakes up and has to process all types of new stimuli. Haven’t you heard of someone having a breakthrough idea while in the shower, taking a drive, or taking a walk? Their surroundings and typical actions changed, so subsequently their brain kicks into gear and the creative juices start to flow. Ever heard of a writer having writer’s block and going up to a cabin in the woods to write? It’s not the quite of the solitude, but rather the change of stimuli.

You want to spark creativity and invoke the imagination contained within your mind? Seek out environments for which you have no previous experiences with. Visit a new place, do new things, meet new people. New places, people, and experiences unlock your creativity because it causes your perception out of its normal classification and categorization mode. This opens up new possibilities of perception which, in turn, allows the imagination to run wild like when you were a kid. The brain can not rely on past experiences to classify this new, novel experience.

So, if you suffer from creative block, boredom, or burnout, shake things up a little bit. Only after you force your brain to break the shortcuts that your perception has built between categories and past experiences can you begin to think outside the normal boundaries of your mind. To truly think “Outside The Box.”

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