Society pushes teenagers to go to college after high school to acquire a more advanced and higher specialized education. They promote this so that the teenager can acquire a higher paying job or start their journey into a career. This journey can start with an associated cost of $15,000 and up for tuition and then you need to add a few thousand for books and supplies. On the low end, a college student can easily spend $17,000 per year. Most students do not have the funds to pay for college outright so they are encouraged to apply for grants, like the Pell, as well as student loans.After a four year stent in college, a graduate can leave with their bachelor’s degree and $68,000 in debt. Once again, this is a conservative estimate.
From my wording in the previous paragraph, you may surmise that I am speaking negatively about college. To be clear, this is not true. I believe that if you want to learn or require a specialized knowledge, then college is a great institution to facilitate this need. However, what if the college does not teach you the specialized knowledge you require or the type of skill that you need?
Many times, this is the predicament that entrepreneurs are subjected to. Some colleges have entrepreneur classes. Let’s be honest, entrepreneurialism is not something you learn in a classroom. It is a passion that you acquire. Being an entrepreneur, your needs for specialized information may vary depending upon your market segment, marketing strategy and even geographic location.
So, what is an entrepreneur to do? They seek teaching from other entrepreneurs that have done it before. Entrepreneurs love to solve problems, get paid and give back. The successful ones often times do all of the above through books, seminars, workshops, coaching and mentorship. This is where I have the issue. Why is it ok to spend $17,000 to learn from a professor at a college who has a specialized knowledge but it is not ok to spend $17,000 on seminars and workshops?
Society, in general, does not see the value in this avenue of teaching. How much value building does a college have to do? None when the educational potion is concerned. They just have to convince you to attend their college instead of another one. Now, flip that over to the seminar or workshop world. If an entrepreneur tells someone that they spent $15,000 for a year long program that included seminars and coaching, they would be looked at like they are crazy. This goes to you entrepreneurs as well. When is the last time that you were told that a particular seminar may cost $500 to attend or even $5,000 to attend and you immediately thought “how expensive?” This is a stigma that needs to be changed. And it starts with you.
I recently attended a seminar that hosted nationally known speakers. In order to get people to attend, they had to make the door ticket price $10. $10 for an all day event. You pay that much to watch a movie and the movie is only 2 hours long. After you leave the movie, you do not take information with you that can actually increase your profits by increasing your revenues, cutting expenses or both. Yet you happily pay for the movie. You will also pay $35 to go to an amusement park for the day and spend another $65 on junk. By the end of the day, you are $100 down and yet you think nothing of it. But, when asked to spend $100 on an all day specialized seminar most people balk at the price and complain.
Let’s get one thing straight, most entrepreneurs that are successful have a continued need to learn as part of their core and they do not mind to pay for quality information. These seminars, coaching, workshops, books, CDs and mentorships are your college. Paying for them is your tuition. If you are not where you want to be it is because there is something that you do not know. Entrepreneurs understand this and never stop learning. Not ones that stay entrepreneurs anyway. If you never stop learning, doesn’t it make sense that you would budget a portion of your revenue for your continued education? Run it through your company and it is 100% tax deductible. Go to college without a company and pay personally and your deduction is only 15%. Which one sounds crazier to you?
Remember, life is your classroom and experience is your teacher. The coaches and mentors are your tutors and the seminars and workshops are your specialized tutored classes. Help stop this stigma and pay your entrepreneurial tuition.
Tags: coaching, college, mentor, seminars, tuition, workshop










Entries (RSS)